Fledgling friend and Engagement Lab Advisor Caty Borum Chattoo has recently published this great article about the six elements of the Blackfish outreach campaign that led to social impact:
  1.  Amplified Community and Sustained Grassroots Activism  
  2.  Strategic Distribution
  3.  Media Coverage
  4.  Social Action Embedded in the Story
  5.  Emotion
  6. Measurable
It’s a great read for all of you thinking about shaping your outreach and engagement campaign.  Thank you Caty for summarizing this powerful campaign!

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