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Written by Emily Verellen Strom: I recently asked a filmmaker “What’s the summary of your film?” The filmmaker (who will remain nameless, but shares a common verbose quality with many other filmmakers I know) then proceeded to give a six-minute (I timed it) synopsis of her film. I then asked her for her elevator pitch version – it shrunk by about two minutes.…
Written by Emily Verellen Strom Another lesson I took away from my recent trip to The Redford Center‘s retreat was about “Insurgent Strategy”, from a talk given by Scott Miller,…
Written by Emily Verellen Strom: Last week, I attended a Summit hosted by The Reford Center at the Sundance Resort. One of the goals of the Summit was to think about messaging around climate change and how to build a successful outreach and engagement campaign for a climate-focused documentary.…
Written by Emily Verellen Strom: We get a lot of questions about how to build the right team for outreach and engagement. There are so many factors that play into those decisions – budget, timing, location, film subject, distribution plans, for example.…